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Minor in Marketing and Add Skills to Your Resume

Northern Vermont University’s marketing minor will give you a foundation in the principles of marketing in all its forms. From word of mouth to ads to press releases to social media, marketing lies at the intersection of the organization and the customer. And it’s a crucial — some say the most crucial — function of any successful business or organization.

The NVU marketing minor connects theory and practice with the modern-day realities of lightning-speed advances in technology, social media, and big data capabilities. You’ll apply theory to real business and marketing situations and develop 21st-century skills in this dynamic profession.

A man wearing a gray suit, sitting on a desk, speaking to a class.

“The program pushes students to step out of their comfort zone and think critically, as a leader in the business world. This hands-on approach has allowed me to develop skills that I never thought that I would need to succeed.”

– Aaron Perry '16


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