Meghan Keogh '18, Music Business and Industry

Meghan Keogh '18, Music Business and Industry

From James Taylor to GreggFest, Hard Work Has Brought Her Success

Meghan Keogh

Not many college students receive good-luck wishes about their exams from the legendary James Taylor — but NVU-Lyndon music business and industry (MBI) major Meghan Keogh ’18 did.

Meghan traveled around the U.S. and Canada for three summers as a production assistant with James’s tours, starting after her first year at NVU. She did everything from hotel check-ins for the crew and handling transportation details to helping with load-in and load-out and office support tasks.  

“I learned a lot of tips and tricks that I use to this day,” Meghan says. “Working for James Taylor at the age of 21 was no small feat…He’s very, very cool. He liked to know everybody on his crew.”

NVU Helped Her Find the Right Career Path

The touring opportunity was just one way NVU helped prepare Meghan for a successful career. She’s now the youngest assistant tour manager ever employed by Big Bounce America, a bounce-house show that tours the U.S. with DJs, games, an obstacle course, and other features. She is also a runner and assistant to the production manager at the Worcester Palladium in Massachusetts.

“NVU definitely gave me the background I needed. It set me in the right direction,” says Meghan, of Leominster, Massachusetts, whose MBI concentration was music management. Her experiences as a student convinced her that she was in the right major. After her first tour with James, “I knew I wanted to work in live events, and I’m still working in live events.”

Through MBI professor Joe Gittleman, a founder of and bass player with the Boston-based Mighty Mighty Bosstones, Meghan got a job as production assistant for the band’s annual HomeTown ThrowDown concert series. “The professors have a lot of connections that enabled us to get real-world experience,” she says, including touring with James. “Having those opportunities to get real-world experience really helped me a lot.”

She Built Solid Skills with NVU’s GreggFest Music Event 

Meghan gained valuable skills for her career in hands-on work on campus, too.

She was festival manager and box office manager for GreggFest, the largest music event at NVU-Lyndon each year. Students involved with NVU’s chapter of the Music and Entertainment Industry Student Association (MEISA) organize all aspects of GreggFest and other events.

MBI students work with peers in multiple majors on GreggFest. “Seeing everything work, all the moving pieces coming together, it’s super cool,” Meghan says. “That’s how it works in the real world, too.” She learned about talent-buying and budgeting and became skilled at networking and working closely with a wide range of people.

The Faculty’s Personal Attention Boosted Her Success 

In addition to the diverse hands-on opportunities she had at NVU, Meghan — who also earned an associate degree in business administration with a minor in marketing — appreciated the small classes, which make faculty more accessible. “I liked the faculty’s ability to actually pay attention to every student and make sure you’re learning what you want to learn and getting what you need out of your classes,” she says. “If you’re a hard worker, you really can’t go wrong at NVU.”

What she enjoys most about her work now is what she enjoyed most about GreggFest.

“I get to help an event or show come together and watch people enjoy it and enjoy all the hard work that goes into it,” she says. “Every little detail adds to the show, and somebody appreciates it — that’s super cool.”